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Month: December 2021

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Brand consistency—the competitive advantage and how to achieve it

Brand consistency is the key to earning customer trust and elevating your ROI. And alternatively, inconsistent branding dampens brand status and creates confusion in the marketplace. In an effort to better understand how exactly brand consistency drives revenue and growth, Novonto surveyed over 400 brand management experts to ascertain the […]

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19 Buzzwords Editors Are Tired of Hearing

The business world is full of enough buzzwords to make your head spin. Whether you’re on the “bleeding edge of innovation” or you’re “drinking your own Kool-Aid,” buzzwords can make your content seem fluffy and can send the wrong message to readers: that you don’t actually know what you’re talking […]

CONTINUE READING 19 Buzzwords Editors Are Tired of Hearing