Perhaps it sounds ironic, but one of the hardest parts of a web designer’s job occurs before the project actually begins. Figuring out website project requirements can stump even experienced designers. Why is that? Quite often, it comes down to communication. Clients can understandably struggle with articulating their needs. Terminology is one part of the equation. But […]
Should You Charge for Website Project Estimates?
Creating project estimates can be difficult. Because no two websites are the same, web designers need to understand a client’s specific needs. That often requires a lot of digging. It includes asking a lot of probing questions about what the client is hoping to accomplish. From there, it’s time to research competitors and the technologies […]
Posted in
Posted in
Tech and Marketing Go Hand-in-Hand
Choosing a delicious looking sweet from a bakery is a favorite of many people. Weddings are perfected with the sight of a two to three-tiered cake beautifully decorated for the memorable occasion. Chocolate or vanilla, everybody has their favorite. Professional bakers are the ones who bring us these wonderful desserts. In an ever growing industry, […]
Posted in
6 Reasons Why You Should Invest In Online Marketing
In the passage of time, businesses and marketers always find a new way to market their products. From flyers and other printed materials, advertising and marketing evolved and made their way to radios. Televisions followed suit and became one of the biggest ad drivers in the world. When the Internet became the next norm, ads […]
Posted in
Posted in
8 Design Tips to Make Your Blog or Shop Stand Out
You probably don’t need us to tell you that there’s a lot of competition on the internet. Your users have near-limitless options for where they can spend their time online. Because of that variety, finding a way to stand out can feel like an impossible task. Fortunately, a little bit of creative design can go […]
Posted in
Posted in
3 reasons to stop being nice at work
At the age of six, between playing hopscotch, riding bikes, and drawing pictures, I learned an important lesson about how teams work based on the story of The Three Little Pigs, where an industrious farm animal and his two brothers built houses made of various materials. Each dwelling looked sturdy from the outside, but only one […]
Brand consistency—the competitive advantage and how to achieve it
Brand consistency is the key to earning customer trust and elevating your ROI. And alternatively, inconsistent branding dampens brand status and creates confusion in the marketplace. In an effort to better understand how exactly brand consistency drives revenue and growth, Novonto surveyed over 400 brand management experts to ascertain the analytical impact of brand consistency. […]
12 examples of great brand guidelines
We’ve talked before about what a brand is: the sum total of all the impressions your customers have of you, everything from your logo to your customer service to your product quality. As such, it’s important that you control all of those touchpoints. Everything you’re doing sends a message, and it’s your job as a […]
Posted in
Posted in
19 Buzzwords Editors Are Tired of Hearing
The business world is full of enough buzzwords to make your head spin. Whether you’re on the “bleeding edge of innovation” or you’re “drinking your own Kool-Aid,” buzzwords can make your content seem fluffy and can send the wrong message to readers: that you don’t actually know what you’re talking about. Readers are flocking to your […]
Posted in
Posted in
What is branding, and why is branding important?
If you Google “brand definition” you’ll find forty-three different attempts on just the first page of search results alone. There are so many competing misconceptions about what a brand is that it might be simpler to say what a brand is not: A brand is not a logo. A brand is not a name. A brand […]