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Category: Branding

Ray-Ban’s new sunglasses are inside out on purpose

Ray-Ban, the iconic sunglasses brand, has introduced a new line of sunglasses with a revolutionary new feature – concave lenses. Unlike traditional convex lensed glasses that curve outward from the eye, the new Reverse line of Ray-Ban’s sunglasses have lenses that curve slightly inward toward the wearer’s eye. This patented […]

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Brand consistency—the competitive advantage and how to achieve it

Brand consistency is the key to earning customer trust and elevating your ROI. And alternatively, inconsistent branding dampens brand status and creates confusion in the marketplace. In an effort to better understand how exactly brand consistency drives revenue and growth, Novonto surveyed over 400 brand management experts to ascertain the […]

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