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Category: Branding

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Is the Google UX Design Certificate worth it?

Sometimes it can seem like every influencer, life coach, and author has their own online certificate or course available for purchase these days, making it difficult to wade through the noise to get to the programs that might actually be worth the investment—both in time and money. The Google UX Design Certificate is a standout, accredited program […]

CONTINUE READING Is the Google UX Design Certificate worth it? 3 min read
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Brand consistency—the competitive advantage and how to achieve it

Brand consistency is the key to earning customer trust and elevating your ROI. And alternatively, inconsistent branding dampens brand status and creates confusion in the marketplace. In an effort to better understand how exactly brand consistency drives revenue and growth, Novonto surveyed over 400 brand management experts to ascertain the analytical impact of brand consistency. […]

CONTINUE READING Brand consistency—the competitive advantage and how to achieve it 6 min read

12 examples of great brand guidelines

We’ve talked before about what a brand is: the sum total of all the impressions your customers have of you, everything from your logo to your customer service to your product quality. As such, it’s important that you control all of those touchpoints. Everything you’re doing sends a message, and it’s your job as a […]

CONTINUE READING 12 examples of great brand guidelines 9 min read