Staying in Touch with What Users Want

As web designers, we build sites for our clients based on our own expertise. And while there are tried-and-true techniques for placing items such as navigation and calls to action, other design decisions are more arbitrary. We often end up implementing features the way we think users will want them to be. While this is challenging for … Read more

Learn How to Determine Website Project Requirements Like a Pro

Perhaps it sounds ironic, but one of the hardest parts of a web designer’s job occurs before the project actually begins. Figuring out website project requirements can stump even experienced designers. Why is that? Quite often, it comes down to communication. Clients can understandably struggle with articulating their needs. Terminology is one part of the equation. But … Read more

Should you use digital marketing or old school marketing?

Cutting-edge marketing techniques, based on the Internet, work well. Digital marketing has an enormous reach and its inexpensive. Meanwhile, old-school marketing, which existed before the Internet, still works today. But it is expensive, costing you more time and money. And it also has fewer metrics. making it difficult to target your ideal audience. Cutting edge … Read more