Perhaps it sounds ironic, but one of the hardest parts of a web designer’s job occurs before the project actually begins. Figuring out website project requirements can stump even experienced designers. Why is that? Quite often, it comes down to communication. Clients can understandably struggle with articulating their needs. Terminology is one part of the equation. But […]
Category: Business
Should You Charge for Website Project Estimates?
Creating project estimates can be difficult. Because no two websites are the same, web designers need to understand a client’s specific needs. That often requires a lot of digging. It includes asking a lot of probing questions about what the client is hoping to accomplish. From there, it’s time to research competitors and the technologies […]
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3 reasons to stop being nice at work
At the age of six, between playing hopscotch, riding bikes, and drawing pictures, I learned an important lesson about how teams work based on the story of The Three Little Pigs, where an industrious farm animal and his two brothers built houses made of various materials. Each dwelling looked sturdy from the outside, but only one […]
Brand consistency—the competitive advantage and how to achieve it
Brand consistency is the key to earning customer trust and elevating your ROI. And alternatively, inconsistent branding dampens brand status and creates confusion in the marketplace. In an effort to better understand how exactly brand consistency drives revenue and growth, Novonto surveyed over 400 brand management experts to ascertain the analytical impact of brand consistency. […]
12 examples of great brand guidelines
We’ve talked before about what a brand is: the sum total of all the impressions your customers have of you, everything from your logo to your customer service to your product quality. As such, it’s important that you control all of those touchpoints. Everything you’re doing sends a message, and it’s your job as a […]
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19 Buzzwords Editors Are Tired of Hearing
The business world is full of enough buzzwords to make your head spin. Whether you’re on the “bleeding edge of innovation” or you’re “drinking your own Kool-Aid,” buzzwords can make your content seem fluffy and can send the wrong message to readers: that you don’t actually know what you’re talking about. Readers are flocking to your […]
Top 10 eCommerce marketing strategies 2020
Today we wanted to share our top 10 tips on eCommerce marketing strategies that helped us creating brand recognition for our customers. Tip 1: Focus on Organic Social The good part about this is it is free marketing, build all your brands around this concept. Start building your brand as a social brand first and […]
Where to start when creating a memorable brand in a few steps
When you own a business, the main goal is always the same, create a brand that is memorable and recognizable. But where do you start, what do you do? This is the question I get the most and not only from startups but also from businesses that are a bit longer around. Let’s start giving […]
3 powerful SEO tips to rank #1 on Google
So you want to rank number 1 on google? There is so many competition out there that it isn’t easy as it was like say 10 years ago. Not only the competition is changing but Search Engines are also evolving and chaning their rules on ranking. I wish it was easy like creating a website […]
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SEO web development tutorial for beginners
Search Engine Optimization (SEO) is a combination of approaches that makes a website easier to find through search engines like Google and Yahoo. Search friendly websites are the ones you see on the first three pages of search results, and by just implementing search engine optimization basics you can greatly increase the chance of your […]