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Google doesn’t only keep track of what people are searching but also on which websites they click and even how long they stay on the page. this means your content needs to attrack the user to click on your site and stay there, if a user clicks on a site and inmediatly goes back can hurt your ranking, this tells google that the information isn’t relative to the search terms. So do not go around and try to trick search engines or better yet the user if you want to reach the top spot.

A great way is to write a good Title tag with a Meta description that is relevant to your content so the user will understand waht your content represents and if this is what the user is looking for you will get a click. Search engines will keep track of this and relate the search terms with your content.

Try to keep the meta description simple and in natural language, meaning don’t just put keywords but write something that includes the keywords. the more relevant and readable this text is the higher your Click Through Rate (CTR) will be. CTR means the rate of persons clicking on your website and you will climb higher in the search results. 

When creating a meta description try to keep the following in mind:

  • Flows in a Sentence
  • Easy to read
  • Appealing to read Your meta description has to be appealing if this is not the case no one will click through. 

Some content management systems (CMS) give you to option for filling in a custom meta title and meta content, Use this function or better yet do a keyword reseach first. Creating a meta description is simple and do not keep it to short or too long, the best thing to do is to play it safe and keep it around 250 to 300 characters or Google will truncate the description. 

Third tip: Google Search Console

Google can be your friend! Google gives you all the resources for ranking number one on Google but you need to make use of this. One of these great resources is the search Console and the great thing about it it’s free to use.

The search console can help you find out how your website is performing on Google, most people don’t know or forget that Google has this service to help you. The nice thing about this is that you can find out the Total impressions, Total clicks and the CTR.

First a bit on Impressions, when you use Google to search something you will get a lot of websites as a result, but this doesn’t mean you will click on them. Google calls these impressions, the amount your website was listed on a search result.

Total clicks are self-explanatory, simply put this means the amount people used your website in the search result. 

Next to these are the Click Through Rate (CTR) and Average position, when you keep the first two tips in mind you can notice that these results will keep rising and you will get better results.

Beneath these results you can also find some related information about the pages that are getting listed with the keywords that are being used. Use this information for a better content optimization.

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As a strategic partner we craft digital-first brand programs, interactive experiences, and eCommerce flagships that differentiate and resonate in today’s consumer-centric, ever changing business environment.

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