So, you want to rank number 1 on google? You will notice how hard this is, 10 years ago this was easy, but now it is really hard. Just putting a website online doesn’t mean you will get automatically traffic to your website.
When starting a new website focus on Content. Google uses an algorithm called Hummingbird that focuses on the content of your website.
As described on Wikipedia
Hummingbird is the codename given to a significant algorithm change in Google Search in 2013. Its name was derived from the speed and accuracy of the hummingbird. "Hummingbird" places greater emphasis on natural language queries, considering context and meaning over individual keywords. It also looks deeper at content on individual pages of a website, with improved ability to lead users directly to the most appropriate page rather than just a website's homepage.
I wish I could tell you just put some keywords everywhere on your website and you will rank automatically number one. I don’t want to be the person that brings bad news, but this method won’t work anymore. Google tries to bring quality content to the people that uses their search service so they will find what they are searching for it. This is a good thing and changes the way Google ranking works.
When writing your content. Don’t stop with basic information, try to go in dept as much as possible. Think like your content is the one stop place for all the information so you won’t leave any more questions to your visitor, this is how in dept you need to go with your content and keep it natural like you are talking with a in real life person.
Google knows what people are searching and what they are clicking on it and from their research they noticed more people are likely to click on websites that include the keywords in their meta description.
Did you notice that when you perform a google search that there is a Title with a small description beneath the title?
When performing a search, you also will notice that the search query is also in the meta description, if this is not the case it is more unlikely that you or someone else will click on it. This doesn’t mean you can go and just put some keywords in the meta description or everywhere on your website.
This text can show your potential visitors’ relevant information about the search result, the more relevant and readable this text is the higher your Click Through Rate (CTR) will be. CTR means the rate of persons clicking on your website vs the google listing.
Some content management systems (CMS) give you to option for filling in a custom meta title and meta content don’t go and fill this in with just only keywords this will hurt your SEO ranking.
When creating a meta description try to keep the following in mind:
Do a keyword research and fill in a short description with these keywords included, when creating a meta description keep in mind not to make it to short or too long, the best thing to do is to play it safe and keep it around 250 to 300 characters or Google will truncate the description.
Google can be your friend! Google gives you all the resources for ranking number one on Google. One of these great resources is the search Console and the great thing about it it’s free to use.
The search console can help you find out how your website is performing on Google, most people don’t know or forget that Google has this service to help you. The nice thing about this is that you can find out the Total impressions, Total clicks and the CTR.
First a bit on Impressions, when you use Google to search something you will get a lot of websites as a result, but this doesn’t mean you will click on them. Google calls these impressions, the amount your website was listed on a search result.
Total clicks are self-explanatory, simply put this means the amount people used your website in the search result.
Next to these are the Click Through Rate (CTR) and Average position, when you keep the first two tips in mind you can notice that these results will keep rising and you will get better results.
Beneath these results you can also find some related information about the pages that are getting listed with the keywords that are being used. Use this information for a better content optimization.