DUMAN Customs is all about marketing with truth. Everything it makes feels real and unforced. We created a channel in which brand inspiration, product information, and the DUMAN community come together.
User-focused, mobile-first, responsive
Directed towards the 16-24 year-old core, our eCommerce experience is designed for thumb-first interaction. The navigational structure alters between mobile, tablet, and desktop, ensuring we are serving the user based on device type and behavior. Through a research-proven approach, we created an experience that works, looks, and feels like an app.