OnePage Website Blueprint
What Your Ideal Customer Wants
Introduce the product or service and explain how it creates the value in your title. Be clear, not cute.
Image of happy, smiling customers using your product or service
- Add Value
- Add Value
- Add Value
Address the Problem You Solve
What prevents your ideal customers from getting what they want? Agitate the problem using emotions (fears, frustrations, intimidation):
- Show how their problem will get worse
- Dramatize their problem with a story or anecdote
- Make the pain of their problem more emotional
- Provide a real-world example
Introduce the solution as transition to the next section.
Address the Problem You Solve
Introduce the solution as transition to the next section.
The Value or Benefit They Get
Explain the value and benefits people get when buying your product or service
The Value or Benefit They Get
Explain the value and benefits people get when buying your product or service
The Value or Benefit They Get
Explain the value and benefits people get when buying your product or service
The Easy 3-Step Plan
First Step
The first step people need to take in order to buy or use your product.
Implementation
Summarize the implementation of your solution, how you will deliver the results you promise.
Outcome
Explain the value and benefits people get when buying your product or service
Photo of you or your team, preferably while consulting a client or delivering your product/services.
Introduce Yourself As the Guide
Use empathy to explain why you care about your customers, how you understand their pain because you’ve been there before. You solved this problem for yourself and they now can trust you to solve it for them.
- # of satisfied customers
- Years of experience
- Awards and certificates
Why Customers Are Loving It
“I was struggling with [PROBLEM] until I hired [NAME]. They solve it in no time so I can [RESULTS] without [PAIN].”
- Eva Elle – Marketer
“I was struggling with [PROBLEM] until I hired [NAME]. They solve it in no time so I can [RESULTS] without [PAIN].”
- Guy Mccoy – Entrepreneur
“I was struggling with [PROBLEM] until I hired [NAME]. They solve it in no time so I can [RESULTS] without [PAIN].”
- Kayla Ray – Coach
Packages & Pricing
Who is it for or what results customers are getting
€ 333/mo
- Benefit & Inclusion
- Benefit & Inclusion
- Benefit & Inclusion
- Benefit & Inclusion
Who is it for or what results customers are getting
€ 666/mo
- Benefit & Inclusion
- Benefit & Inclusion
- Benefit & Inclusion
- Benefit & Inclusion
Who is it for or what results customers are getting
€ 666/mo
- Benefit & Inclusion
- Benefit & Inclusion
- Benefit & Inclusion
- Benefit & Inclusion
Overcome Objections
Explain one of the following: what are the costs or losses of not doing business with you, why cheaper alternatives are a bad deal, how your product is different and better than the competition’s, why your product is an investment and not just an expense,… This should help potential customers make a sound purchase decision.
Solve a Problem for Free in Exchange for Their Email
Introduce the product or service and explain how it creates the value in your title. Be clear, not cute.
- Make sure it is aligned with your product or service
- Make sure to offer something people actually want
- Consider quick wins over time-consuming solutions
End With a Strong Call to Action
Remind your customers what success looks once they buy your product or service. Use emotions and visuals.
Image of what success looks like once they purchase your product
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