mood-ology
FEEL THE MOOD
TRENDY / FASHION / INDEPENDENT
The mission
Locally and abroad mood-ology hunts down the best fashion must-haves and brands. You can shop complete looks, both online and in their cozy boutique. Mood-ology also has great specials, self-designed collections and collaborations with designers all around the globe.
Building the concept
Aimed at the young generation, we needed to reflect the branding to this generation. First, we needed to build a business strategy to acknowledge our target audience, which is notable in the final results. Mood-ology is a new boutique dedicated to providing customers with the experience of feeling good.
The store has been strategically styled to be a positive, empowering space that encourages customers to explore their desires and find the right outfit for any occasion.
Building the concept
The store has a welcoming atmosphere that you will notice immediately upon walking in. Customers can be provided with beverages, and even sit down to chat with the store owner or workers. We created a logo to reflect this mood with a custom font type with the logo embedded in the text. The logo represents a happy mood that we aimed to give to everyone who visits Mood-ology. We also helped with the complete branding by providing excellent work and guiding the brand to success.
The company has a clear and cohesive theme that is noticeable from top to bottom. The branding is consistent throughout the boutique store, their website, packaging, and printable design work.
FONTS / TYPOGRAPHY
CLIENT
Özge Özkaplan // mood-ology
DATE
September 2020
OUR SERVICES
Strategy, Idea and Concept
Branding, Logo Design, Marketing
UX, Design and Technology
Social Media & Performance Marketing
Passion Leads to Success
MOOD-OLOGY™ is a registered trademark of Özge Özkaplan. © 2022. All rights reserved.
All other copyrights and trademarks are the property of their respective owners.