mood-ology
FEEL THE MOOD
TRENDY / FASHION / INDEPENDENT
Building the concept
Aimed at the young generation, we needed to reflect the branding to this generation. First, we needed to build a business strategy to acknowledge our target audience, which is notable in the final results. Mood-ology is a new boutique dedicated to providing customers with the experience of feeling good.
The store has been strategically styled to be a positive, empowering space that encourages customers to explore their desires and find the right outfit for any occasion.
Building the concept
The store has a welcoming atmosphere that you will notice immediately upon walking in. Customers can be provided with beverages, and even sit down to chat with the store owner or workers. We created a logo to reflect this mood with a custom font type with the logo embedded in the text. The logo represents a happy mood that we aimed to give to everyone who visits Mood-ology. We also helped with the complete branding by providing excellent work and guiding the brand to success.
The company has a clear and cohesive theme that is noticeable from top to bottom. The branding is consistent throughout the boutique store, their website, packaging, and printable design work.
FONTS / TYPOGRAPHY

CLIENT
Özge Özkaplan // mood-ology
DATE
September 2020
OUR SERVICES
Strategy, Idea and Concept
Branding, Logo Design, Marketing
UX, Design and Technology
Social Media & Performance Marketing
Passion Leads to Success
MOOD-OLOGY™ is a registered trademark of Özge Özkaplan. © 2022. All rights reserved.
All other copyrights and trademarks are the property of their respective owners.