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SEO Basics: What You Need to Know to Get Started

It’s a harsh fact: if you want to build a successful business, you simply must be familiar with some SEO basics. You’ve probably heard a thousand times by now that SEO is not only the cornerstone of digital marketing but also a key factor for driving traffic to your website. In other words, learning how to properly conduct […]

CONTINUE READING SEO Basics: What You Need to Know to Get Started 16 min read
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SEO vs SEM: Understanding the Difference

In a world where more than 100k searches are done every second on the most important search engine, having a business and not using that huge field of human activity makes no sense. That’s why everyone, regardless of the type of business they run, should have at least a basic understanding of things like starting a blog, indexing, […]

CONTINUE READING SEO vs SEM: Understanding the Difference 10 min read