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THE PANTONE COLOUR OF THE YEAR 2020 MAKES A STATEMENT ABOUT PEACE AND COMMUNICATION

Pantone has announced its Colour of the Year: 19-4502 Classic Blue. The colour company makes the announcement annually as the result of extensive research, analysis of current culture and trend-forecasting, and intends to represent the state of the world and societal needs in colour form. This year, Pantone is making a political statement, in its own way. It explains how Classic Blue symbolises “protection, stability, peace, and confidence, as well as encouraging deep thinking, open mindfulness, and communication”.

A statement from Pantone continues: “Imprinted in our psyches as a restful color, Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge. A reflective blue tone, Classic Blue fosters resilience.”

For the first time, the company has this year commissioned a collection of creative studios to make the colour “multi-sensory,” giving Classic Blue a sound, texture, taste and scent.

Classic Blue’s sound created by Audio UX is nostalgic, Pantone says, and “takes us to a place that is comforting and familiar”. Its texture, by home furnishings company The Inside, is soft and velvety, of course, but apparently also elicits “feelings of empowerment to expand the mind and build foundations for the future”.

Firmenich, the world’s largest privately-owned fragrance and flavour company, has made a taste and scent for Classic Blue; the taste is described as “gentle and elegant” while the scent evokes contemplation and “a feeling of optimism” with notes of blue water and sea salt lifted by airy sky.

“We are living in a time that requires trust and faith,” says Leatrice Eiseman, executive director of the Pantone Color Institute. “It is this kind of constancy and confidence that is expressed by Pantone 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on. Imbued with a deep resonance, Classic Blue provides an anchoring foundation. A boundless blue evocative of the vast and infinite evening sky, [it] encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.”

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Novonto Agency
https://novonto.com
As a strategic partner we craft digital-first brand programs, interactive experiences, and eCommerce flagships that differentiate and resonate in today’s consumer-centric, ever changing business environment.

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