TRENDY / FASHION / INDEPENDENT

mood-ology

Feel the Mood

The mission

Locally and abroad mood-ology hunts down the best fashion must-haves and brands. You can shop complete looks, both online and in their cozy boutique. Mood-ology also has great specials, self-designed collections and collaborations with designers all around the globe.

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Building the concept

Aimed at the young generation, we needed to reflect the branding to this generation. First, we needed to build a business strategy to acknowledge our target audience, which is notable in the final results. Mood-ology is a new boutique dedicated to providing customers with the experience of feeling good.

The store has been strategically styled to be a positive, empowering space that encourages customers to explore their desires and find the right outfit for any occasion.

From dreams to Reality

Building the concept

The store has a welcoming atmosphere that you will notice immediately upon walking in. Customers can be provided with beverages, and even sit down to chat with the store owner or workers. We created a logo to reflect this mood with a custom font type with the logo embedded in the text. The logo represents a happy mood that we aimed to give to everyone who visits Mood-ology. We also helped with the complete branding by providing excellent work and guiding the brand to success.

The company has a clear and cohesive theme that is noticeable from top to bottom. The branding is consistent throughout the boutique store, their website, packaging, and printable design work.

FONTS / TYPOGRAPHY

CLIENT

Özge Özkaplan // mood-ology

DATE

September 2020

OUR SERVICES

Strategy, Idea and Concept

Branding, Logo Design, Marketing

UX, Design and Technology

Social Media & Performance Marketing


Passion leads to success

NOVONTO™

MOOD-OLOGY™ is a registered trademark of Özge Özkaplan. © 2022. All rights reserved.

All other copyrights and trademarks are the property of their respective owners.

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